ProSites Whitepaper and eBook Library

5 Effective Website Design Changes to Make

How confident are you that your practice website is current, easy to navigate, and designed to capture patients? If you aren’t very confident, you’ll want to make the most effective website design changes.

Get our 5 Highly Effective Website Design Changes that Capture More Patients highlighted in this Free Download.

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2024 State of Dental Marketing

In the 2024 State of Dental Marketing survey results you’ll see important insights on:

• Strategizing with Lower Marketing Budgets
• An Increase in the Need for Reputation Management
• A Higher Number of Practices Partnering with Marketing Providers
• Why More Practices are Investing in SEO than Paid Advertising

This report aims to provide insight into the current marketing landscape from the eyes of your peers, shedding light on emerging trends, best practices, and effective strategies that resonate with the unique needs of dental practices and to help your practice create an effective marketing strategy in the year ahead. 

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15 Social Media Posts for Dentists

Coming up with communication ideas each month to engage and attract patients through social media, email, and other communication channels can be challenging for busy practice teams. To help remedy that, we created our free Marketing Communication Strategies Inspiration Guide to keep your communications on target and energize your practice marketing.  

Get your complimentary inspiration guide now.

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Turn Benefit Reminders Into More Appointments with the Rule of Three

Reminding and encouraging patients to use up dental insurance benefits before they expire is an important year-end strategy to increase appointments and revenue.

This free infographic shows you how to do that with the Rule of Three strategy—simple tips to put more patients in your chairs and reduce no-shows when sending out benefit reminder communications.

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Oral Cancer Awareness Kit

Oral cancers are some of the most preventable cancers. Yet thousands of Americans are diagnosed with oral cancer every year because they don’t know the warning signs, treatments, and importance of making dental appointments to catch things early.

To help you educate your patients, download our free Oral Cancer Awareness Kit, with tools and resources about oral cancer and prevention.

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Key Insights and Trends to Thrive in 2023

Though word-of-mouth advertising remains one of the most popular ways dental practices market themselves, only 25% of practices consider word-of-mouth to be important vs. 80% from the previous year. This dramatic shift in one short year characterizes overall findings in our 2023 State of Dental Marketing report.

As the landscape of digital marketing changes and competition increases, practices are rethinking their marketing methods, pivoting, and planning to move in new directions in 2023 to keep step with marketing changes and remain competitive.

• 27% of practices are planning to increase their 2023 marketing budget
• 47% of practices are planning to keep their 2023 marketing budget the same

To remain competitive and thrive in the year ahead, download our complimentary 2023 State of Dental Marketing report with key insights and trends to build a smarter marketing strategy for your practice.

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The Ultimate Patient Communications Calendar for 2022

we created the ultimate patient communications calendar for dental practices. We’ve done the legwork for you, providing you ideas on what to say and how to best communicate with your patients each and every month.

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25 Facebook Post Ideas

For most dentists, finding the time to compose new Facebook posts every week can be trying. Our latest whitepaper gives you 25 post ideas that will delight patients and help you get the most out of Facebook!

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30 Social Media Post Ideas for Dental Practices today and post COVID-19

Whether you’re looking to expand your practice or reach existing patients, social media is the perfect tool to increase your brand awareness. But given that your practice should be posting 3 to 5 times a week, it can be difficult to come up with a constant stream of new ideas.

Our latest whitepaper walks you through 30 specific post ideas that you can incorporate into your social media calendar, so you can stay top-of-mind with patients and prospects alike!

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8 Ways to Deliver More Value to Patients

Believe it or not, the average U.S. dental office has a patient retention rate of just 65%. Learn what you can do to increase patient loyalty and retention through a flawless patient experience each and every time. Get the whitepaper to learn 8 ways you can deliver more value to patients before they step foot inside the practice.

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Texting with Patients: A Guide to Success

Did you know that the average American checks their phone every 12 minutes? Reaching patients right at their fingertips has gotten increasingly easier with text messaging solutions. Plus, with most patients responding to a text in under 5 minutes, your practice can increase response rates while reducing no-shows and cutting through the noise.

Download this workbook to learn other surprising statistics that will show you why text messaging is the way of the future, plus other best practices to keep in mind when messaging patients.

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Workbook: Building a Communications Plan that Works

Every single business excels with strong communication – dental practices included. And luckily, thanks to this new workbook, creating and implementing a strong communications campaign doesn’t have to be a drag! Get this practical, step-by-step guide to learn how you can improve patient loyalty and satisfaction through effective campaigns. You’ll get examples and prompts to create your own goals, define your target audience, and identify the proper communication channels to reach patients.

Get your free workbook today!

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10 Mind-blowing Stats that Illustrate Why Dentists Need to Be Marketing on Facebook

You already know that most of your current and potential patients are on Facebook, but did you know that most of them are spending at least 58 minutes per day on this social network? It’s a great channel to engage users, build brand awareness, and increase demand for your services.

Learn 9 other mind-blowing statistics about why dental practices today need to be marketing themselves on Facebook more than ever in this flipbook today!

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How Dentists Can Create the Ultimate Patient Satisfaction Survey

Do you know how well your practice is doing in the eyes of your patients? Do you know what you can do to improve your service, and therefore patient satisfaction and loyalty? Learn the keys to creating a great dental patient satisfaction survey in this 12-page guide. Plus, you’ll get pre-written questions that you can include on your own patient satisfaction surveys to help you get started.

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Search Marketing for Dentists: A Guide to Getting More New Patients Online

It may come as no surprise to learn that nearly 90% of American adults use the internet, meaning you can reach nine out of every ten prospective new patients online.

With so many people in easy reach, it’s critical to invest your time and money into a strong search marketing strategy to stand out among potential patients online. Get this whitepaper to learn how you can combine the power of pay-per-click advertising and dental search engine optimization to get noticed by new patients online.

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The Definitive Guide to Online Marketing for Dentists

Everything you need to know about marketing your dental practice.

Why should patients select you over another dentist? Is it your area(s) of expertise? Years in the field? Overall patient experience? While all of these components factor into a patient’s choice of practitioner, it ultimately comes down to perception and how you’ve marketed your practice. This easy-to-follow resource breaks down key factors in website creation, search engine optimization, pay-per-click advertising, reputation marketing, social media management, and patient communications.

Learn how to build a successful online presence for your practice.
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7 Ways to Prepare Your Practice and Your Marketing

It may sound futuristic, but 2020 is closer than you think. And, if the anticipated trends come to fruition, within two years there will be massive changes to how businesses operate – dental practices included.

We’ve examined current market trends, developments and influencer conversations to project out to the next decade, predict what will happen in the world of marketing and dentistry, and how your dental practice can best prepare for these shifts.

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The Ultimate Patient Communications Calendar for Dental Practices

The key to effectively communicating with patients requires the perfect blend of timing and messaging. As a busy dentist, the difficult part is finding time to plan ahead so you can deliver thoughtful and relevant communications to patients throughout the year.

To help you save time, increase engagement, and improve response rates, we created the ultimate patient communications calendar for dental practices. Get your complimentary copy today to receive a complete 12-month calendar packed with a list of dental-specific and national holidays, communication ideas each month, and 36 total pre-written social media posts that your practice can easily copy and paste onto its social networks!

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13 Ways to Get More New Patients from Your Dental Website

Dental website design best practices are constantly changing. And, if you’ve had your website on autopilot for the last couple years, it may be causing you to miss out on new patient opportunities.

In our latest whitepaper we dive into the top 13 things you can do to have a great dental website that engages visitors and turns online searchers into your new patients. Plus, we highlight the different levels of custom design to see if this type of investment makes sense for your practice.

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2018 Dental Marketing Pulse Report

Curious to know how much other dental practices are spending each month on marketing? Or do you wonder if other dental practices have been as busy as you in the past 12 months?

Find out all of this and more in the latest 2018 Dental Marketing Pulse Report. We uncovered surprising insights on how dentists are currently marketing their practices, popular forms of patient communications, and other useful findings to further inform your dental marketing strategy.

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Ineffective Recare: The Black Hole of Recurring Revenues

No dentist or office manager needs a lecture on the importance of patient recare. It’s a fundamental rule in any business, not just dentistry, that acquiring new customers is vastly more expensive than retaining existing ones. Add to that the $5,000 in production each patient represents, and the case for effective recare is even more compelling.

Most recare systems, however, are merely 25% effective, meaning most of your patients are unwittingly neglected—not good for their health or your practice.

Read this whitepaper to learn how to be more profitable with effective recare systems.

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Enhance Your Practice’s Social Media Marketing Strategy

There’s no question social media is a powerful marketing tool for today’s dental practice. Implementing the right strategy not only keeps current patients engaged, it also helps dentists reach potential new patients who might not have heard of their practice otherwise—at a much lower cost than traditional methods such as radio spots and newspaper ads.

Read this whitepaper to learn the top 7 actionable strategies that you can implement in your practice today.

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How to Get Positive Reviews for Your Dental Practice

Your reputation precedes you. Whether it’s positive or negative can be the deciding factor for a patient even considering looking at your practice. And today, while word-of-mouth remains one of the top forms of dental marketing, 88% of buyers will do research on their own first, reading reviews specifically to determine the quality of a local business’ service.

Find out what you can do to take control of your online reputation, engage in community management, and encourage patients to leave positive reviews of your practice.

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How to Keep more Patients with Less Work

What if you could keep every patient you saw? Production would skyrocket and your calendar would fill in. Although some churn is inevitable, this idea need not be as farfetched as it may sound.

Because patients are usually busy and often hard to reach, consistently getting in touch with patients at both a good time, and via their preferred method of communication, can be a challenge. Download this guide to learn which forms of communication are best for your patients, and how automating various channels can save time and increase profits.

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How to Increase Retention and Lifetime Value of Dental Patients

When it comes to running a dental practice, retaining current patients is much easier, cheaper and profitable than attracting new patients. In fact, 70% of companies have found that they spend less on retaining a customer than acquiring a new one.

So, why do patients end up leaving your practice? And how can you get more patients to continue coming back regularly? Download this whitepaper to learn what you need to be doing online and in person to ensure your patients keep choosing you as their dentist.

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Top 10 Trends and Recommendations for Dentistry and Marketing in 2017

Whether your practice began long ago with ink on paper or recently with electronic documentation, you have likely experienced major shifts in the way you do business. The one thing you can count on though, is things change.

Over the past 10 years, every industry has been forced to evolve, thanks to the proliferation of social media, mobile devices, and the number of people who have constant Internet access. We explored these major shifts to develop a list of 10 trends continuing into 2017, as well as recommendations to keep your practice prepared for them.

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Running a Dental Practice in the Age of Social Media

People use social networks to ask their friends and family for trusted recommendations – such as a post that asks “does anyone recommend a good dentist?” By being present on social media, your patients can tag your practice in their comments and make it easy for prospective patients to learn more about you.

Find out how to utilize the power of social media to gain more referrals and stay engaged with your patients.
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10 Best Practices for Creating Great Dental Websites

Many dentists want to improve their web presence, but the process of going about it can be overwhelming. Not to worry. We’ve identified the Top 10 Best Practices for making your website your best marketing tool in this easy-to-understand whitepaper.

Discover in-depth tips and ideas to get a site that wins new patients.
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Local Search and How It’s Affecting Your Practice

A professional’s guide to understanding local search engine optimization (SEO).

Have you wondered how you can get noticed by more people searching for a dentist online? Local search is one of the most important factors in helping your practice get in front of these potential new patients.

Learn how to improve your visibility and get found by prospective patients.
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The ABC’s of Search Engine Optimization (SEO)

Learn the key terms used in the world of search engine optimization.

SEO is key to getting your practice noticed by prospective patients. But, before you simply hire a SEO company, it’s important to learn the basic terms so you can make a more informed decision.

Download now to find out the key terms and definitions used in SEO.
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The Dentist’s Guide to Blogging

Learn where to start, what to write, and how to get max visibility.

Blogs can help your website’s rankings and boost your SEO – but getting started can be tough. Learn the basics of creating a blog for your practice and get tips on how to optimize your posts. Plus, access a bank of unique blog post ideas!

Get the guide to discover key ways to make your practice’s blog a success.
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Boost Your Website’s Rankings

Discover how backlinks can help your website’s SEO.

You must regularly update your website to boost – or simply maintain - your ranking on search engines. Backlinks are a key in boosting your SEO, and this whitepaper dives into what they are, how to utilize them, and where to build them.

Discover how to build your backlink library for better rankings.
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