PPC Specialist

Reports To: Digital Client Services Manager / Director of Client Services

Exemption Status: Non Exempt

Company Overview

Put your tech savvy, customer-focused SEM skills to work on behalf of our extensive client base of dental and medical firms (ProSites brand) and financial services companies (CPA Site Solutions brand). Implement, analyze and optimize a portfolio of Pay-Per-Click campaigns as part of our bi-coastal internet marketing company with offices in Temecula, CA and Colchester, VT.

Role Summary:

The PPC Specialist is responsible for providing consultation and expert advice to clients regarding paid search. Exercise discretion and independent judgment with respect to recommendations and action plans that demonstrate support for successful working relationships, fulfillment of contractual agreements, and the timely completion of service deliverables and campaign optimizations. Identifies opportunities to maximize return on investment (ROI) for individual accounts, which are in line with established key performance indicators and used as global metrics. Support all aspects of paid search including strategy development, implementation, optimization, and analysis.

Essential Duties and Responsibilities:

• Execute standard SEM tactics to optimize campaign budget, spend, placement, and other established KPI’s
• Follow compliance guidelines specific to vertical market(s)
• Analyze and assess the performance of campaigns in Google Adwords
• Understand bid management and present substantiated recommendations for budget reallocation or adjustments (higher or lower) to improve ROI of online marketing campaigns
• Develop strong familiarity with clients’ brand(s), specialties/profit centers, demographics, KPI’s, competitors, and other marketing tactics that influence and benefit from a well-executed digital paid media strategy
• Perform best practices for departmental procedures; contribute to the development and improvement of processes that support the alignment of quality, scalability, and utilization
• Respond to support issues involving internal and external (client facing) efficiently and effectively
• Stay abreast of new developments and changes in digital advertising; proactively share best practices, trends and tips with the team, and actively research, test and propose new approaches to improving digital paid media results
• Other duties as assigned

Requirements

• Google Adwords Certification
• Min. 2 years’ experience working directly with Google Adwords campaign management
• Min. 2 years of experience in a customer service role, preferably in a technology setting
• Excellent writing skills (in the English language) for concise ad development and corresponding web content
• Ability to manage time effectively and efficiently, follow procedures and adhere to due dates and established turn-around times with minimal supervision
• Excellent attention to detail and appreciation for quality and the implications to company and clients’ reputation and branding
• Intermediate knowledge of web-based applications and common Internet protocols and conventions (web browsers, email, HTTP, FTP) and Microsoft Office applications (i.e., Word, Excel) is required
• Excellent interpersonal skills, providing positive customer service experience, including managing difficult situations and difficult people
• Prioritize needs of self, others and organization, contribute to an enjoyable and supportive work atmosphere

Preferred Strengths:

• A bachelor’s degree in a related field (e.g., Marketing, Internet Marketing, Website Development, and/or Digital Media)
• Google Analytics Certification and a strong understanding of web analytics
• Experience managing MCC level account
• Experience managing individual campaigns with budgets of $5,000/month
• Basic working knowledge of HTML and CSS, also experience with CMS Systems
• Experience with CRM software (Salesforce)
• Experience working in a digital marketing agency setting
• Experience managing a high number of paid advertising accounts within a given month
• Digital marketing experience with dental, medical, finance and/or vet industries
• Basic knowledge of on-page SEO tactics

Location

This is a part-time, office-based position in our Temecula, CA headquarters, located in Riverside County and close to North County San Diego.

Interested in applying? Send your resume to careers@prosites.com and put PPC Specialist – Part-Timein the subject line.

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